Las becas para el pago de la matrícula de la edición 30 del Master en Propiedad Intelectual e Innovación Digital de la Universidad de Alicante, Magister Lvcentinvs, han sido publicadas.Más información aquí.

The scholarships for enrolment fees of the 30th edition of the Master in Intellectual Property and Digital Innovation of the University of Alicante, Magister Lvcentinvs, have been published. More information here.

LECTURE BY PROF. DRA. ALTEA ASENSI, COORDINATOR MAGISTER LVCENTINVS, BRANDS AND SOCIAL NETWORKS NATIONAL UNIVERSITY OF ASUNCIÓN (PARAGUAY)

Prof. Dr ALTEA ASENSI MERÁS, academic coordinator of the Magister Lvcentinvs, Master in Intellectual Property and Digital Innovation of the University of Alicante gave on 18 November the conference “THE USE OF TRADEMARKS IN SOCIAL NETWORKS” at the Institute of Intellectual Rights of the National University of Asunción (UNA) in Paraguay. On this occasion we had the opportunity to share with the students issues related to Influencer marketing and its use in the promotion of goods and services; the legality of advertising through influencers on social networks; the influencer as a means of audiovisual communication (vlogger) and the responsibility of online platforms in the law on digital services. This session is an example of the collaboration between the Institute of Intellectual Rights of the National University of Asunción DE Paraguay and the Magister Lvcentinvs, Master in Intellectual Property and Digital Innovation of the University of Alicante, joining forces for the protection and defence of intellectual property rights.